IDA recognizes the potential revenue that dealers can receive through having their own Internet presence. In today's world, the Internet can be an extremely valuable asset in a dealer's toolbox. It has the ability to deliver far more information about your company than traditional marketing media such as television, radio, yellow-page ads or even circulars. While not intending to replace any of these, a website can take your sales, marketing and support efforts to a much higher level. Why is this? Because a website is far more interactive. For exampe, in a television commercial or a yellow-page ad, the audience receives only a short,limited message about your company. This no doubt helps in getting your name out, but may often fall short in providing enough information to get your prospect to pick up the phone and call. Having a website gives you the ability to provide a more efficient means of communication in order to better educate your prospect, and turn them into a customer. To borrow an expression,
Improve marketing efforts Increase sales opportunities Deliver product and service information Improve customer communications Enhance customer loyalty Highlight job testimonials Show samples of finished projects Enhance your company's branding Provide special promotional incentives Distribute safety and warranty information